中国义乌网4月11日讯（记者 刘羽生）UPS中国2015年7月进驻义乌市场，参加了今天（4月11日）开幕的2017中国国际电子商务博览会。今天下午，中国义乌网邀请到了UPS中国区市场部总监林伟江做客电商博览会全媒体中心，一起分享UPS中国如何助力义乌商户拓展全球贸易以致胜全球。
UPS(联合包裹速递服务公司)是世界上最大的快递承运商与包裹递送公司，1907年成立于美国，作为世界上最大的快递承运商与包裹递送公司，UPS同时也是专业的运输、物流、资本与电子商务服务的领导性的提供者。UPS自1988年进入中国市场，先后成功协助北京奥组委完成奥运会物流工作，与阿里巴巴旗下在线批发电子商务平台“全球速卖通”结成战略联盟，并在深圳设立亚太转运中心，UPS合肥服务共享中心也已投入运营。
Q1: Hi, Mr. Lin. Welcome to the Media Center of this Expo. So, would you please briefly introduce yourself and your company?
问1：您好，林先生，欢迎来到电商博览会全媒体中心。请问您是否可以简单做下自我介绍，同时也向我们介绍下UPS？
A1: Thank you very much, Vincent. My name is Arthur Lam, UPS China marketing director. Thank you very much for allowing me some time to talk to you guys. So, I’m the marketing director here in UPS China and UPS has been in China since 1988. We are 29 or could be 30 years in China. So I’ll talk a little about the company. We are approaching 110 years worldwide in total its establishment. So we started in 1907 in US and we are expanding around the world. And as I mentioned, we’ve been in China for almost 30 years now.
答1：谢谢。我是Arthur Lam, UPS中国区市场部总监，非常感谢能有这次沟通的机会。UPS自1988年进入中国市场，已经有近30年。接下来我们稍微谈谈UPS,UPS自1907年在美国成立始，已有近110年历史，并且目前我们仍在全球扩展业务。就如我所言，UPS中国马上就要走过30年了。
Q2: Is this the first time that you come to Yiwu?
问2：这是您第一次来义乌吗？
A2: Yes, exactly yes. Yesterday we arrived here, Yiwu. Yes, this is my first time.
答2：是的，确实是。昨天我们刚到义乌，这是我第一次来。
Q3: So, what do you think of the city?
问3：您觉得这个城市怎么样？
A3: I think the city is very energetic and very young. We got a chance to tour the market place, walking on different floors, looking at the different commodities. We’ve heard a lot about, when people talking about Yiwu, even the UN, the World Bank that Yiwu is the largest market in the world. I think this experience is very exciting to me.
答3：我觉得这个城市很有活力，也很年轻。我们也正好有这个机会参观了义乌市场，在不同区域走了走，看了看琳琅满目的小商品。我们也听说过，当人们，甚至是联合国、世界银行在提到义乌的时候，都认为义乌市场是世界上最大的市场。对于这次经历，我也非常激动。
Q4: And what about the Expo? Have you ever come to the Expo before or this is also the first time?
问4：那么关于电商博览会呢？您之前有来过电商博览会吗，还是这也是第一次来？
A4: Well, this is the first time for myself and UPS to be represented in this Expo. And UPS we actually established our own branding here in the city in July, 2015. So we are relatively young and we may got to serving the market and improve the service in Yiwu, but it’s also looking at the people in this Expo, they are also very young and energetic. So our team is really excited to be here and to see how we can help the local retailers and the E-commerce people to explore the rest of the world.
答4：对于个人以及UPS而言，这确实是我们第一次参加中国国际电子商务博览会。事实上，我们从2015年7月开始，已经在义乌拓展我们自己的品牌。相对而言，我们在义乌市场是一家年轻的企业，在义乌市场拓展和客户服务上，我们也要进步。但我们可以看下电商博览会的参加者，基本也都是有活力的年轻人。因此我们的团队也很激动可以来到义乌，并且去帮助当地零售商以及电子商务从业者探索更大的市场。
Q5: Well, you know, most companies here in Yiwu they are small or medium sized companies. Do you, your company, have any strategies or policies towards this kind of companies?
问5：相信您有了解，大多数义乌的企业都属于中小企业。就UPS或您个人而言，对于中小企业是否有一些特别的策略？
A5: Yes, there are a lot of small and medium sized companies that you mentioned. Our strategy, the UPS, is really to provide consultant services to our customers. It’s really to help them to understand the market better and let our global network, our global experience to actually help them to succeed in selling to the world. In fact, just here right now, we are conducting some seminars and to teach them about, and to explain to them about some of surveys, studies and reports that we have conducted in the last several years. We have done some online surveys and also behavior reports, that we believe by educating our customers, they would get a better understanding of some of the their customers’ behavior and how do they change the marketing strategy and the way they approach the market, to help expand and continue to grow.
答5：是的，他们当中大多数如你所说是中小企业。因此，UPS中国的策略在于为我们的顾客提供专业咨询服务，真真实实地帮助他们更好地去理解市场，并且用我们的全球物流网络以及全球经验来帮助义乌商户更好地向全世界销售自己的商品。事实上，就在刚才，我们还在研讨会上指导我们顾客，去向他们阐述UPS在近几年所做的调查、研究和报告。我们也做了一些线上调查以及行为报告，因为我们相信，通过指导我们的顾客，他们对于他们自有顾客的行为表现有更深的理解，同时，他们也可以适时改变销售策略以及对于市场做出更好反馈。通过这些，UPS的顾客可以持续扩展销售市场。
Q6: OK, the last question will be what’s your expectation of this Expo?
问6：好的，最后一个问题，请问下您对这次展会的期待是什么？
A6: The expectation of this Expo, I think the expectation is we’ll be able to reach more customers in Yiwu. As I mentioned, we’re only being here less than 2 years, but I think a lot of people have known UPS, but only starting in the last two years, they are able to access to the UPS services and leverage the full power of our global network, our technology and so forth, the way that UPS services intended to be. So, our expectation is really to educate the market here, what type of service we are available, what type of new and exciting thing we have. For example, a couple of weeks ago, we launched a new service---a rail service, continue to expand our service on rail freight from China to Europe and back. So we have added four new stations in Changsha, Chongqing, Suzhou and Wuhan, adding to our existing stations Zhengzhou and Chengdu. So these gateways, these stations will really help in regards to lowering costs for our customers if they are currently using air freight. You can actually save around 65% in regards of cost but also at the same time improving your time in transit of delivery by 40% than ocean freight. So those are new and exciting services we have and we want to introduce to the market here and Suzhou is not far away from Yiwu and Yiwu sellers can make full use of this service if it’s applicable to them.
答6：对于这次展会的期待，我们当然是希望能够在义乌发展到更多的顾客。但就如我之前所言，UPS进入义乌市场还不到2年时间，但我也相信，有很多人在之前已经听说过UPS，不过从这两年开始，他们才可以接受UPS的服务。我们希望，借助UPS全球的物流网络以及我们先进管理技术等等，UPS可以真正发挥应有的作用。我们期待着去引导我们的顾客，提供我们有的服务，向他们介绍我们正在做的一些新的且令人激动的事情。比如说，几周前我们推出了一项新的服务---铁路物流服务，来扩展中国与欧洲往返铁路物流运输。我们也新设立了长沙站、重庆站、苏州站和武汉站，在现有郑州站和成都站基础上做了很大增加。这些门户，这些站点会真正帮助目前使用航空运输的顾客降低成本。他们若是使用航空运输，通过我们铁路运输可以降低65%的物流费，与此同时，和海运相比，铁路物流在时间上提高了40%。这也是我们现在有的一些新的服务，我们也想把这一服务介绍给义乌市场。苏州和义乌相距不远，如果义乌顾客觉得铁路运输合适，他们可以充分利用这一服务。
